-- Overview --
-- Elements --
To educate children the possibility of Singapore growing its own food. A survey showed that there were people who do not know about the existence of locally produced brands. My solution will lead to an increased awareness about local agriculture through a hands on approach, bringing us closer to the 30 by 30 goals.
The name of this campaign SG Grow My Tea is a simple way to show the possibility of eating what we grow, even in this climate. The target audience will be school-going children in Singapore, and through this activity, influence the parents as well.
Key Visuals (Mascots):
The key visuals will be 3 teacup characters what will appeal to a younger audience.
Posters:
The posters will be used for vendors to indicate the date, time and place of the distribution of tea sets. Each poster has a fun pun about the 3 flavours of tea they can try growing, to appeal to the young demographic.
Brochure:
A fun summary og the campaign, it will promote local brands and the 30 by 30 vision. At the back, there is an instruction sheet on how to use the sets.
Packaging:
Designed based off the 3 characters, they are made to resemble colourful toy building blocks.
Miscellaneous:
(badges)
(stickers)
(activity card front)
(activity card back)
Activity cards can be distributed to children while they wait for their drinks to grow. They can mix and match the stickers to from their own cups like so:
